2020 – Present

Lead UX/UI Designer – So Fresh So Clean

• - Led the creation of successful Shopify stores for both startups and established brands, resulting in increased online sales and customer engagement.
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• - Improved user experience and increased sales by planning and executing long-term UX/UI improvements across multiple Shopify stores.
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• - Successfully designed custom Shopify applications that streamlined processes, resulting in increased efficiency and improved customer satisfaction.
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• - Improved design efficiency and customer engagement by creating wireframes and interactive prototypes, resulting in a better understanding of user needs and preferences.
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• - Increased development efficiency and accuracy by creating high-fidelity UI designs ready for development, resulting in faster turnaround times and reduced errors.
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• - Provided valuable third-party support to other Shopify agencies and partners, resulting in increased client satisfaction and new business opportunities.
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• - Successfully presented ideas and results to key stakeholders and decision-makers. Resulting in improved communication and alignment on project goals and outcomes.

2016 – 2020

Studio Manager – Ecce

• - Efficiently managed day-to-day operations of the studio, ensuring seamless workflow and timely project delivery.
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• - Prioritised team well-being by conducting regular one-to-one sessions and creating individualised development plans to achieve exceptional results.
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• - Developed and improved Ecce's project processes, contributing to successful projects and business growth.
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• - Ensured timely project completion by maintaining a streamlined project schedule and effectively allocating resources.
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• - Successfully won new business opportunities through competitive tenders and engaging pitches, expanding Ecce's client portfolio.
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• - Achieved PRINCE2® Practitioner certification in 2017 to enhance professional knowledge and skills.
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• - Played an instrumental role in maintaining ISO9001:2018 accreditation with attention to detail and adherence to quality standards.

2013 – 2020

Lead UI/UX Designer – Ecce

• - Successfully created Ecce’s UX/UI process, resulting in increased efficiency and a streamlined project process.
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• - Organised and executed research and testing sessions, resulting in a better understanding of user needs and a more focused product roadmap.
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• - Created wireframes and interactive prototypes to test and validate ideas, resulting in improved product functionality and better alignment with user needs.
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• - Designed high-fidelity UI that met customer needs, increased product usability, and improved brand recognition.
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• - Effectively communicated ideas and results to key stakeholders and decision-makers, resulting in better alignment of project goals and faster sign-off.
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• - Developed and implemented a design system for Ensemble, Ecce's in-house ecommerce platform, resulting in improved product consistency, faster design iterations, and increased development efficiency.
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• - Mentored apprentices, interns, and junior team members, resulting in improved collaboration, increased productivity, and new skills development.
• Won awards for design work, increasing recognition and new business opportunities.

2008 – 2013

Senior UI Designer – GForces

• - Developed impactful UI design for leading automotive companies, including Nissan, Vauxhall, and Mazda
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• - Designed and executed interactive touchscreen displays, enhancing user experience and engagement
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• - Facilitated successful design, research, and pitch workshops with clients, resulting in business growth and development
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• - Mentored junior members of the team, resulting in improved collaboration, increased productivity, and new skills development.
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• - Created the UI design for NetDirector Auto GForces' automotive-focused CMS, consistently receiving positive feedback.

2006 – 2008

Designer – SiteWizard

• - Successfully designed and developed bespoke websites utilising our in-house CMS.
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• - Led multiple print and branding projects to completion
• - Expanded the company's global reach by designing a site for its first international client, The Royal Cayman Islands Police Service.
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2019

Wirehive 100

Consumer site of the year, shortlisted for the International Wine & Spirit Competition (IWSC)

W³ Awards

Food & beverage website, silver award for the International Wine & Spirit Competition (IWSC)