Si Keane - Designer and Front-end Developer | London and Kent

— Project

Daro Ltd

— My roles

Project management

Wireframes and user-flows

UX/UI design

Front-end development


— Agency


— Technology Used



Ensemble CMS


For almost 100 years (97 to be exact), Daro has manufactured and sold furniture fittings. Specialising in high-end kitchen drawers and fittings, Daro stocks over 20K products lines. In 2018 Daro commissioned Greentree to replace their ageing stock management system. The only snag, Greentree did not integrate with any existing web platform. With this goal, Daro came to ecce for help.

Putting Daro’s customers first, we created a simple and engaging shopping experience. Delighting both consumer and trade audiences with an easy to use (and awesome looking) user interface.

The completed integration between Ensemble (ecce’s in-house ecommerce system) and Greentree, now saves Daro thousands of admin hours each year. Removing the double-handling of data and reducing human error.

Award winning

The Drum DADI Awards

B2B sector website, app or campaign, highly commended for Daro Ltd

Wirehive 100

B2B site of the year, winner for Daro Ltd

Content first

No two pages are alike, each with a different story to tell. Putting content first Daro can craft bespoke pages, without being shoehorned into a uniformed design. Multiple content blocks provide the tools to let the messaging shine. Text, video, images, social posts and more, all used to the best effect.

Product landing pages

Sometimes you have a product or product range that needs a little extra. With multiple page templates and content types, Daro can create perfect product content. Perfect for bringing a little wow and for targeted landing pages.

Tailored account area

Daro primary services trade buyers and offers credit accounts to many of their top customers. With full integration with their Greentree ERP customers can use all their trade-account benefits online. Including credit limits, custom pricing and access to all past online and offline orders. They can also create ‘sub-accounts’ giving all of their buying teams access to the full Daro range.

Recommended items and featured ranges are tailored based on past purchases and saved products. User can also save favourite products and their current shopping basket.